Question: As owner of a professional services business, I know I should be delegating more of the work to my junior staff. I tend to do too much of it myself. I have more knowledge and experience and frequently can do the work more quickly and reliably. How can I improve this situation?
Answer: Difficulty in delegating tasks can seriously damage a professional services business. It keeps you from focusing on expanding the market for your services or expanding the capabilities of your business. It reduces your potential revenue by wasting the highest level talent on jobs that can be done by lower-paid employees. It also hampers your growth by impeding the development of the skills and knowledge of your employees.
Sure you can do it faster and it is easy to rely on the job you did yourself. But to build your business, you need to foster the growth of your more junior people. Otherwise, the business becomes dependent on too few people. The business can be at serious risk of failure if a key person is incapacitated for some reason such as a prolonged illness.
One way to address the under-delegation problem, which may help in your situation, is to reframe work delegation as a staff training and development process. Prepare a descriptive list of the core competencies for each position on your staff. Evaluate the current status of each employee against that list. Then plan the work experiences that will help each one move toward your goal for his or her position and use that plan as your guide in delegating tasks.
As each project comes in, think through the tasks necessary to complete it. Then assign tasks to specific employees as skills development opportunities. Monitor the employees and helping them do their best on their assignments. Keep a record for each employee of the tasks assigned and his or her increasing competency levels.
While your employees are developing their skills, you will be increasing your confidence in what they can do. In the long run, you will become comfortable with delegation and will be able to focus more on growing your business.
Of course, any approach will not always work 100 percent as planned because projects from your clients do not come in packages neatly aligned with the experience building needs of your staff. But, because you will be refocused on staff development, you can adapt as necessary and you will be more likely to spread the work around to the benefit of your business.
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